Pet parents are no longer content with just “feeding the dog.” In 2025, they’re focused on feeding their dogs well — with ingredients they can recognize and nutrition they can trust. The fresh dog food movement, once seen as a niche wellness trend, has evolved into a full-blown industry disruptor.
According to market research firm Packaged Facts, the U.S. fresh pet food market surpassed $1 billion in annual revenue in 2024 and is projected to double by 2027. Consumers are demanding transparency, whole ingredients, and personalization — and brands are stepping up to meet the challenge.
At the heart of this shift is a deeper understanding of how nutrition affects canine health, from improved digestion to reduced allergies to longer lifespans. Direct-to-consumer brands like Spot & Tango and Ollie have emerged as category leaders, blending science, simplicity, and convenience into every bowl.
If you’re wondering which brands stand out in this increasingly crowded space, we’ve broken down the five best fresh dog food companies leading the charge in 2025.
What Counts as Fresh Dog Food Today?
Fresh dog food isn’t a regulated category — but it’s generally understood to mean meals made with real, whole ingredients that are minimally processed and often gently cooked. Think lean meats, fresh vegetables, whole grains, and healthy fats — all designed to resemble something you might eat yourself (and sometimes could).
There are a few key formats:
- Gently cooked meals: Made in USDA kitchens, cooked at low temperatures
- Air-dried food: Preserves nutrients and shelf-stability without extreme heat
- UnKibble: A newer format combining fresh ingredients with kibble-like convenience
What matters most is ingredient integrity. The best fresh dog foods are made without artificial preservatives, meat by-products, or filler grains like corn or soy. Instead, they focus on high-quality animal proteins, digestible carbs, and functional ingredients like chia seeds, turmeric, or fish oil.
Fresh food has been linked to improved stool consistency, shinier coats, better energy, and fewer allergic reactions. For many pet parents, switching from traditional kibble to fresh has been a game-changer — not just for their dog’s health, but for their peace of mind.
What We Looked for in Ranking These Brands
To create a ranking that’s relevant for modern, health-conscious pet parents — and informed by today’s market realities — we evaluated dozens of brands across five key areas:
- Ingredient Quality – Is the food made with whole, human-grade ingredients? Are there any red-flag fillers or vague terms like “meat meal” or “animal digest”?
- Veterinary Oversight – Are recipes formulated by board-certified veterinary nutritionists and compliant with AAFCO standards?
- Personalization & Variety – Can pet parents customize meals based on allergies, weight goals, or breed-specific needs?
- Customer Experience – From onboarding to delivery to packaging, how easy is it to start and stick with the brand?
- Reputation & Transparency – What do real customers and industry experts say about the company’s practices and reliability?
Every brand in our top five earned its spot by excelling in at least four of these categories — with our top two picks offering standout quality across the board.
5 Best Fresh Dog Food Brands in 2025
The top contenders redefining canine nutrition, ranked by quality, innovation, and consumer trust.
1. Spot & Tango – Best for Personalized Nutrition & Ingredient Integrity
Spot & Tango has quickly become the gold standard for dog parents who want to feed their pets like family. Offering both Fresh Recipes and a unique shelf-stable UnKibble, this brand combines clean ingredients with smart technology to deliver personalized, vet-crafted meal plans.
Meals are made with USDA-certified meats, fresh vegetables, and whole grains — all cooked in small batches and pre-portioned based on your dog’s weight, age, breed, and lifestyle. Whether you’re managing weight, allergies, or just seeking better nutrition, Spot & Tango delivers food that’s backed by science and made with heart.
What makes Spot & Tango stand out:
- Fresh & UnKibble formats for flexibility
- No preservatives, additives, or meat meals
- Tailored meal plans using a smart quiz
- Cooked in USDA kitchens with AAFCO standards
- Excellent customer support & packaging
2. Ollie – Best for Flavor Variety & Pet Parent Experience
Ollie offers a perfect blend of palatability and performance. With four protein-rich recipes — including beef, chicken, lamb, and turkey — Ollie caters to dogs with diverse tastes and dietary sensitivities.
All meals are gently cooked and made from high-quality, human-grade ingredients, then portioned based on your dog’s unique profile. The brand also offers one of the best onboarding experiences in the space, with thoughtful packaging, easy-to-understand feeding guides, and responsive support.
Why Ollie is a top pick:
- High palatability for picky eaters
- Formulated by veterinary nutritionists
- Custom feeding plans based on the dog’s profile
- Great packaging and user experience
3. The Farmer’s Dog – Best for Dogs with Health Sensitivities
The Farmer’s Dog focuses on clean, simple nutrition that supports dogs with digestive issues, food sensitivities, or chronic conditions. Their recipes are built around limited, whole-food ingredients — like chicken, sweet potatoes, and lentils — and are cooked fresh in USDA kitchens.
Their customized plans are backed by veterinary nutritionists and shipped in eco-friendly, pre-portioned packs for maximum convenience.
Why The Farmer’s Dog makes the list:
- Clean, limited-ingredient recipes
- Tailored meal plans for sensitive pups
- Freshly cooked and delivered cold
- Transparent about sourcing and nutrition
4. Freshpet – Best Grocery-Store Fresh Option
Freshpet makes it easy to dip a toe into the fresh food movement without committing to a subscription. Available in major grocery chains and pet stores, their meals are refrigerated and made with recognizable ingredients like real chicken, beef, peas, and brown rice.
Though not as customized as DTC brands, Freshpet is a great budget-friendly starting point for pet parents curious about ditching kibble.
Where Freshpet excels:
- Available at retailers nationwide
- Real meats and veggies, no by-products
- Budget-friendly intro to fresh feeding
- Good option for mixed or topper-style feeding
5. Sundays for Dogs – Best Shelf-Stable Fresh Alternative
For pet parents seeking fresh quality without refrigeration, Sundays offers a smart solution. Their air-dried recipes are over 90% meat, gently dried to preserve nutrients while offering the convenience of scoop-and-serve feeding.
Perfect for travel or tight schedules, Sundays strike a balance between convenience and quality.
Why Sundays are worth trying:
- Human-grade, nutrient-dense ingredients
- No prep or refrigeration required
- Formulated by vets, grain-free options are available
- Great for dogs on the go or as a topper
The Business of Better Dog Food
The pet food industry is transforming, and fresh food brands are leading the charge. More than just a trend, the demand for clean-label, whole-food dog diets reflects a larger consumer shift toward transparency, personalization, and health-conscious choices.
Brands like Spot & Tango and Ollie aren’t just feeding pets — they’re redefining what it means to care for them. Through data-driven personalization, clean sourcing, and top-tier nutrition, these companies are raising the bar across the entire industry.
If you’re ready to level up your dog’s nutrition and support brands that prioritize quality and trust, now’s the time to make the switch.